Guinness Viral: Yet Another Reason Why I love The Interweb

Some dude made his own Guiness Ad. It's fucking great and Guinness hate it.


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Of course Diageo are up in arms about it, even protesting to YouTube's owner Rupert M. to have the film pulled, stamped out, destroyed, eradicated, disregarded, wiped out, Exterminated blah blah blah it never happened.
Brand Republic gives the full story with humorous quoted reactions and press release clippings etcetera.

Did nobody learn from the Diet Coke and Mentos thing? Are any of the brands out there even tuned into what's going on? Surely this is a good thing after all no PR is bad PR. Of course they did, but my feeling is that they still feel that they have to be seen to try to stamp this sort of thing out, even if their digital strategist is wiping the pleasure stains from their pants and realising that somebody just did a years' worth of work for them.

This is the best damn Ad I've seen for Guinness in a long time; and it didn't come from a overpaid ad agency who's happy to spank a few million smackers on, "the most expensive ad of all time". This is real, humorous, appealing and engages me more than half an idea sexed up by exotic locations, ACE associated photographic direction and ego-massaged Ad-creatives sitting on deck chairs in some Argentinian backwater.

I'm getting myself into a larger argument here regarding democratisation of media, the pros and cons of often badly made UGC versus a well though out, paid for and professionally executed idea, but hey there's time for structured debate later: this was just supposed to be a rant aimed at championing the little man (and the naked chick being spit-roasted) over the Agency.

Well done Deschatz. Now grow some backbone and repost the video on your youTube channel.



*Obligatory message: Please comment if this video doesn't appear, it means it's been stamped out. I encourage you to copy it, and repost it in any way you can. selah.

Brain Computer Interface pluggs up to 2nd Life

Stop Press I say! After a brief spell of jumping up and down in an excited manor you say: "Stop eating that acid, dave". now watch this:



But wait, it's true. This article on Pink Tentacle outlines a neuro-2nd life interface which allows the user to control the basic walk functions of their avatar. The research team from Keio University Biomedical Engineering Laboratory have developed a Brain-Computer Interface technology (BCI) which allows the user to transfer thoughts about movement into actual digital movement of their 2nd life character. The User wears a head piece which measures nuro-electrical activity in the motor cortex (the region of the brain involved in controlling the movement of the arms and legs). The BCI then interprets this crazy data and transfers it into signals which control your avatar. More detail here.



Amazing, yes; but I'm more interested in the potential to grow this technology. Touch Screen? No - Think Screen. Just stop for a minute and start to imagine the possibilities of controlling computers with our thoughts. Very quickly the mind boggles (well, mine does but maybe that is down to the acid); as the potential spirals out of prediction.

Now think of what we are doing in digital - the things that we are all talking about, getting excited about and wetting ourselves over. What of this problem of being swamped in data? How do we know where to search? etcetera. Now attack the same problems with some sort of crazy BCI thingey at the helm, steering our computer interactions. Our brain: able to deal with many concurrent thought processes at speeds intel can only dream of. Take out the clumsy mouse running off the mouse-matt, or clunky keyboard shenanigans.

And what of our digital marketing model? Well for me this is yet another nail in the coffin for banner ads, mpu's and other digisexed up oldworld advertising mediums which have bumped along with us so far as our industry has struggled to keep up with the kind of thinking that will guide it from infancy to adolescence.



And who do I think will be the early adopters for this neuro BCI technical stuff? Why the porn merchants of course. Take a walk down any back alley in 2nd Life; cower away from the light given off by over-branded cooperate worlds such as the Vodafone inside out island and you find an abundance of sexual adventure, role play and people prepared to explore the darker side of their sexual psyche through the clinically safe digital projection of their inner lust. Imagine a 2nd life blowjob which fires orgasm-inspiring neuro electronic transmitters in our brains to give that ultimate after work dopamine hit. Think of your long distance relationship, enabled by a full duples BCI, transmitting the gentle touch of your partner from the other side of the world, straight into the relevant receptors in your brain.

Then imagine the premium which will come with real experience.

A Great Ad that had to be Posted

Found this on the SexBlog, fucking great!

"If you put two people together in a game, they're going to find a way to fuck"

- Kyle Machulis of Linden Labs.



I was shocked today to read the news that if trends continue, it is only a short matter of time before social networking sites such as Bebo and MySpace become more popular than porn in that great interweb popularity competition. Playing follow the link, I find the same article splashed up on those holy pages of the pages of the Economist; a publication in which I most certainly put too much trust.

Fact - Porn has been with us since the beginning of time. Since people first started fucking, they have been interested in looking at each others bits.



Fact - The development of imaging technologies since the 19th Century have been driven on by the Porn industry. From Gentleman's entertainment clubs through to Victorian erotic photography, fine art, sculpture, design and finally pushing through to our digital world and even porn 2.0

So why is it looking like interest in social networking is going to outstrip the great pilgrimage to the pornsites when the day comes to a close? Is it because of all the fluoride in the water? or is it because social networking sites are infact more about making you popular, than getting off on the popular appeal of somebody else fucking somebody else. This is a chance for you to appeal to the opposite sex. For you to get fucked for free by somebody you barely know. Is Porn 2.0 actually a more clandestine version of the erotic voyeur that has traditionally been such a turn on. Look closer at the Facebook profile, and it's actually often an Ad: "I'm single, 25 years old, I like chilling out to pink floyd [i.e. I like talking mind expanding drugs, girls who disapprove need not apply], I like cooking [Yes, I'm prepared to put a bit of effort into a pre-fucking diner], Drink Wine/beer/spirit [I'll get pissed with you first to ease both our consciences]..... These subtexts which weave their underpinning to so many profiles seem innocent at first, however point the way to a new kind of disintermediated relationship. Why not meet in a bar in second life, then retire to "your place or mine?". It's definitely cheaper, but is it a cop-out to facing up to the inevitable truth: Mankind likes to fuck.