Never hide: cows -vs- sunglass

Got sent this new Ray Ban viral today.



And I didn't really get it. Flo's professional dissection keenly pointed to the message written on the skip. "Never Hide". Follow the trail via google and you get to the neverhide films youtube page. Lots of films to help you interpret the Never Hide proposition. Very cleaver - but I was thrown off the scent by the cow apparently giving birth to the dude wearing sunglasses.

This however was a lot more straight forward for little old me to understand:



Am I a victim of the dogs on skateboards generation of youngsters who replaced trash tv with trash UGC? Maybe.

My point is, this is what starts to happen when we [advertising creatives] get too clever, when we get too caught up in our own ideas. humm.... "Bad Wolf", worked for me, but this is just taking it too far I think. Stop trying to be smart.

Graffiti 1.4

I see more and more of this:




so, that was post no. 100 for this blog eh? interesting stuff I tell you.