Never hide: cows -vs- sunglass

Got sent this new Ray Ban viral today.



And I didn't really get it. Flo's professional dissection keenly pointed to the message written on the skip. "Never Hide". Follow the trail via google and you get to the neverhide films youtube page. Lots of films to help you interpret the Never Hide proposition. Very cleaver - but I was thrown off the scent by the cow apparently giving birth to the dude wearing sunglasses.

This however was a lot more straight forward for little old me to understand:



Am I a victim of the dogs on skateboards generation of youngsters who replaced trash tv with trash UGC? Maybe.

My point is, this is what starts to happen when we [advertising creatives] get too clever, when we get too caught up in our own ideas. humm.... "Bad Wolf", worked for me, but this is just taking it too far I think. Stop trying to be smart.

Latest from Chung/Heiss

Norwich Union to Aviva ad staring Bruce Willis?

As one heavy weight intellectual Tuber commented:

"fuck you and SHAME ON YOU BRUNO for selling out, you didn't need this gig!!!"

Heiss/Chung reply with a blast from the days when Friday evening TV was actually worth staying in for...



Outstanding.

I finally Broke - wasssuuuuuuppppp?

I made a conscious decision earlier in the year NOT to blog about this. But every time I see it the thing gets funnier. Why have I finally broken and followed suit? Well - I was in my Swedish Coffee Shop the other morning and the delivery man turned up with the milk....

Delivery Man: Good Morning - Wasssuuuuuuuppppppp?

Sweedesh Dude behind the counter: Wasssssssuuuuuupppppp?

The Finnish man who also works there came up the stairs and just before he came into the main part of the coffeeshop I heard his voice shouting -

Finnish Dude: Wassssuuuuuupppppppp?

Then -

Random Dude at the back of the shop: Wasssssuuuuuuuupppp?

So I though, fuck this shit - I want to be a part of this, and so I finally broke:

Me: Wasssuuuuuppppppp?

so.. here you go:

Lewis Hamilton Interview: Funny

Too bad Lewis, Liveguy is this Winter's Hamilton.