Crazy Film Projects with Dare

Radio silence and lame 2nd life related blog posts of late are most definately the product of a Bonkers volume of film work going through the pipeline at Dare right now. Some exciting advertising bits about to break out of the doors and on the interweb...along with some great motion graphics work and a short interactive film for Barlcays.

Last week we undertook a two day location shoot in the dizzy heights of North Hackney for our outher Barlays Client.

The shoot was Dare's biggest to date; and saw us taking over a Pub and some poor dude's house. We installed false walls in the house, clamped a prop car outside the house and built a false bathroom inside the location bathroom.



Most people at Dare are under the illusion that shoots are glamorous affairs. Trust me they're not. This one had three exterior set-ups - and it pissed it down with rain...



To me the volume of great material we got down on camera is testament to the amazingly talented group of people involved in the project. It's top secret so I should go on about it until we put the project live, but for now here's some on-set pics of the ga

Malkovich 2.0

viao-john.com

Like Ewarwoowar, I try not to post much of the work that we do at Dare, in an effort to stay sane if nothing else. This site however is definitely worth a mention as to me it represents the good side of Web 2.0. It is a site to educate, to stir up ideas while asking for a well thought out response.

If only the Tube could have captured the essence of thinking before you upload as well as this small project. This project, of course stated it's claim in planet User Generated Content (a small moon orbiting Planet User Generated Crap) right from the start in that it was for Sony - a brand holding themselves high up.like.no.other in an otherwise over saturated technology market. Claridges, rather than McDonalds contributions please.

But beyond fast food video, there are still a large range of good video sites, quality controlled and vetted for the best which I still wouldn't think twice about sending my work too. However I took ages, with my mouse hovered over the submit button on this Malkovich site. Is it that I hold careful consideration of words as a higher art than the same of images? Or is it because I was hammered into writing with a fountain pen by my primary school teacher, while told there was no right or wrong in art class.

Who cares? The fact is that web is full of pictures of nudey girls, rude boy race-car videos, User Generated Idiocy and hastily designed pages. We are much less the land of flowing milk and honey for design as envisaged by the futurists, more like conurbation riddled with more back allies than Soho. Maybe it's time creators of 2.0 sites raised the bar in their briefs for quality over quantity of uploaded content. This is a site with a challenge I've enjoyed. Touché my friends.

5 of the Best

Just putting myself back together for another week. Last week saw Dare scooping 5 Awards at Campaign Digital, including MD Mark Collier's special award for Best Digital Achiever.

For the full serious review, see Coops Blog, however the best of it for me was to win an award for Lynx Blow. It's run a long year of turning heads, scooping various awards here and there, an this prestigious award sort of marks the end of the awards year so I'm very much a happy bunny.

And she still looks hot!

Racy Work For Barclays from Dare

Well, I've been away for a week searching for the last remains of the lost city of Atlantis (more on that soon); and it seems that Dare have been in the news while I've been away, having Barclays Ad's removed from MSN for being too racy. This YouTube video shows the full, uncut version of the Ad, written by Yasmin Quemard and edited by Kooch Chung. Nice work guys.




The project consists of a set of three Ad's, all spoofing some famous movie scenes. Each one carries comedy on its own merit, with this one being my favorite:

This is What we Do all Day

At dare....



really. Just dance



via Kooch

Dare do DRTV

And so, here I am, just over one year into the crazy world of Dare and ddddigital Advertising and I didn't expect to be posting a Vodafone DRTV in the folio of projects worked on at this place. For my part I have to pass on all production credits to the amazingly talented illustration hands of Gavin L from the Creative Dpt, and Luke from the creative hothouse that is Dareschool. My contribution was in the technical/ finishing area only, wrangling renders etc.

I think that the work stands by its self, without any long winded appreciations from my dulcet tones; it has all of the style that we should be expecting from (otherwise often dull) DRTV commercials, and definitely is a champion. It seems that creativity and perseverance (a lot of sweat and mouse-grease from Gav), have outperformed the super-high production budgets and professional broadcast work flows of the big-boy agencies who rule the roost in this field of putting together TV commercials. Hats off to all involved - Eduardo lists the credits on his blog. For my part, only a satisfied smile and the hope that Dare continues to play a part in bringing it's creative edge onto the Telly.

No David Bowie for 3 Weeks

Is currently posted on a note on our studio mp3 playing box. Ade put this photo here: Why is this interesting? Well.... David Bowie seems to be the most common denominator when it comes to music on the LG floor. We all love him, and so when people rock up to the computer to change track; then suddenly get all self concious that they might get ribbed for their choice of music, they default to Bowie. Why? Because Bowie Rocks! Tim Wright is doing an interesting project about playing Golf on the moon with David Bowie. Check it out here.

Blowing Lynx Blow into the winds of the Interweb

Today my work is dull but noteworthy in the books of rampant self-promotion, Ad-land rhetoric and western corruption of the Interweb.

I am a digital Utopian.

I Believe that the Interweb should be Advertisement Free.

I Work for a Company which makes Ads for the Interweb.

I am a self contradiction.

Hence I am in two minds about my task for the day: to populate message boards and listings sites with Lynx Blow "Seeds". Am I am the graffiti artist with nothing but a stale tag-line to scrawl? No; I do believe that Lynx Blow is something new, exciting.... I should do as I was one of the main driving forces behind its creation. I gave it digital direction, nurtured it like a little plant and was there every step of the way until it blossomed through a season of well executed teamwork into a summer of winter wonderland. Therefore I should be proud to scrawl its tagline - http://www.lynxblow.com on every bare wall I see in this macabre digital landscape... and in some ways I am. So here it is:

"Wow - check out this funky site, interesting, sexy and innovative."



http://www.lynxblow.com - plug up your headphones to your computer and blow the girls bra off. A different way of interacting with a site; the mouse won't take you anywhere you need to blow.... like the wind... blow.... Is this a possible future model for Human Computer Interaction? I would like to think so.

Oh and here's a photo: