About time I say. I've had a couple of Dare projects lost within their slightly old school visual effects pipeline of late. It was a real shame as they're a great company of very talented artists; but up to now they just haven't been kitted out for providing work to digital agencies.
I did a Talk to the APA the other day on what Digital Agency land needs from film production companies and their visual effects shops. I'll post more in detail later on but for now
Digital Agencies require:
- Proportional budgets: come up with an affordable solution, don't just hit back with the most expensive feature-film costs.
- FAST turn around times: This isn't film, baby. It isn't TV; our clients work on breakneck deadlines and so do we.
- Cut the Bullshit: not every agency has me working for them, so many digital agencies can get lost when talking shop with FX houses (what's a TK/ Grade/ Tracking Marker)
- There WILL be amends: Digital clients are used to demanding vast quantities of amends, and because it's a website (flash/ html/ photoshop) they're used to getting these amends done very quickly. It is up to the VFX shops to talk digital agencies through how they will get their work done, when they can get amends done, what they can and can't have amended on time.
I'll post some slides later on this, but my autumn 2009 mission is to help everybody get the most out of the ideas being made.
