donshades is lou reed

been playing around with the fun tools up on My Heratiage. donshades is Lou Reed. Apparently.

Inneresting lecture by Clay Shirky

This guy is good - I agree with what he says, but I also do like to spend a lot of time looking at cloud shapes.

So - yes, he's right and I like the mantra of finding the mouse in your ideas, but I don't think it's right for everything we touch as interactive craftsmen and women.

My blog smells of Cheese

I was wondering what happened to the cheesecam project over at Cheddarvision.tv

It seems they've made a nice little timelapse video and stuck it on youtube.

My blog now smells of cheese

Never hide: cows -vs- sunglass

Got sent this new Ray Ban viral today.



And I didn't really get it. Flo's professional dissection keenly pointed to the message written on the skip. "Never Hide". Follow the trail via google and you get to the neverhide films youtube page. Lots of films to help you interpret the Never Hide proposition. Very cleaver - but I was thrown off the scent by the cow apparently giving birth to the dude wearing sunglasses.

This however was a lot more straight forward for little old me to understand:



Am I a victim of the dogs on skateboards generation of youngsters who replaced trash tv with trash UGC? Maybe.

My point is, this is what starts to happen when we [advertising creatives] get too clever, when we get too caught up in our own ideas. humm.... "Bad Wolf", worked for me, but this is just taking it too far I think. Stop trying to be smart.

Latest from Chung/Heiss

Norwich Union to Aviva ad staring Bruce Willis?

As one heavy weight intellectual Tuber commented:

"fuck you and SHAME ON YOU BRUNO for selling out, you didn't need this gig!!!"

Heiss/Chung reply with a blast from the days when Friday evening TV was actually worth staying in for...



Outstanding.

Straight 8 Film Festival Challenge.

Well it's 2009 already and I'm not sure about anybody else but I haven't got half way down the list of things to do in 2008 yet.

Fuck it, who cares. One of the gems that was passed on to me towards the 2nd half of this last year was the Straight8 Film Festival.

What?

-A film Festival

Spin?

-You shoot a film on ONE role of super8, (in camera editing, one take/ scene) then send it off before you've even seen it.

Why?

-Why the fuck not?

As my little once-bespoke digital shop has grown into a multi-national client serving premium branded digital agency it can at times feel like art direction by committee, creative direction by client and all the accompanying frustrations which come hand in hand with doing it properly like...

This is the antidote to all of that reviewing, polishing and over producing. A festival dedicated to the one take wonder! .. get in.

Here's one of last years entries.

More Art Club

art club dec, originally uploaded by donshades.

I'm posting this more so I can keep a running record more than anything.