New Vodafone Ad directed by Me - Pay As You Go

Well, I'm back from Glastonbury and I didn't take any photos to post so I suppose it's straight back to business; with a good time hangover that will last for a few weeks I'm quite sure.




So - here's a bit of work that I directed for Dare and Vodafone before I went away to the farm. An ultra-tight budget and a brief to "keep it real", we took to the streets of the East end armed with a stripped down 2 man crew and a wad of cash-incentive envelopes. I interviewed some lovely volunteer customers who we found on facebook: they had used Vodafone's new pay-as-you-go service and were happy to give us some soundbytes on camera.

The result - a 20second film of real people talking about a real service. Not bad for a budget run-and-gun shoot; I think it looks quite nice and definitely considering all things a bit of work I'm proud of. The nice dudes over at DAD put together a radio commercial from my material as well....