We made a Film the old skool way.

We went back to how we used to make things in the old days with this bit of work for BMW:



Augmented reality signs, a video camera and a laptop. More photos from the shoot are here.

For me the day we spent making this completely refreshed me. Up at 5 and meeting like a load of underground graffiti artists on a london street corner at 6am. Crewing up with a laptop plugged into a video camera plugged into a DV clam shell plugged into another camera. We were a stripped down crew and we didn't have a license to shoot in town. We shot the shit out of it anyway and I think the result is kinda cute...