Guinness Viral: Yet Another Reason Why I love The Interweb

Some dude made his own Guiness Ad. It's fucking great and Guinness hate it.


*

Of course Diageo are up in arms about it, even protesting to YouTube's owner Rupert M. to have the film pulled, stamped out, destroyed, eradicated, disregarded, wiped out, Exterminated blah blah blah it never happened.
Brand Republic gives the full story with humorous quoted reactions and press release clippings etcetera.

Did nobody learn from the Diet Coke and Mentos thing? Are any of the brands out there even tuned into what's going on? Surely this is a good thing after all no PR is bad PR. Of course they did, but my feeling is that they still feel that they have to be seen to try to stamp this sort of thing out, even if their digital strategist is wiping the pleasure stains from their pants and realising that somebody just did a years' worth of work for them.

This is the best damn Ad I've seen for Guinness in a long time; and it didn't come from a overpaid ad agency who's happy to spank a few million smackers on, "the most expensive ad of all time". This is real, humorous, appealing and engages me more than half an idea sexed up by exotic locations, ACE associated photographic direction and ego-massaged Ad-creatives sitting on deck chairs in some Argentinian backwater.

I'm getting myself into a larger argument here regarding democratisation of media, the pros and cons of often badly made UGC versus a well though out, paid for and professionally executed idea, but hey there's time for structured debate later: this was just supposed to be a rant aimed at championing the little man (and the naked chick being spit-roasted) over the Agency.

Well done Deschatz. Now grow some backbone and repost the video on your youTube channel.



*Obligatory message: Please comment if this video doesn't appear, it means it's been stamped out. I encourage you to copy it, and repost it in any way you can. selah.

More Lynch

I'm addicted to this man.



But not because he talks in an informed way about creativity; I love him because he does bonkers things like this:

I Agree with Lynch

So I think we're all agreed that the future of a large part of the work we do in digital is increasingly about the creation of interesting content. Be it small films on your phone, episodic dramas or secret codes buried about the net (remember Lost...?). A danger to be avoided is the James Bond ("Casino Royal") route.

Cut to:-

XCU sony ericsson handset

Onscreen Text: ELIPSIS

This means educating our clients, fighting their urge to go full screen on logos, or to be honest even have the sponsoring brand's product appear in the film at all:

My view on it all? I Agree with Lynch.



You just can't argue with that.

some amusing quotes on drugs

My deskbuddy has just finished a 4 month motion graphics project for our COI client at Dare, on Drugs and what they do to your brain. The running joke of the project has been the meeting requests in his diary where we all arrange to meet and talk about the various poisons on the rosta...

so I though some quotes would be applicable at this time....

wine robs a man of self-possession; opium greatly invigorates it
- thomas de quincey

you can turn your back on a person, but never turn your back on a drug, especially when it's waving a razor sharp hunting knife in your eye
- hunter s thomsom

cocaine is god's way of saying you're making too much money
- robin williams

hashish will give him the courage of a hero, the eloquence of a poet, and the ardor of an itallian. remember that gentlemen and come to me when the crisis approaches
- louisa may alcott

This is the Coolest thing I've seen in a While

I know that everybody else is talking about this, but I finally got round to seeing it today...

I remember playing around with a non-contact digitser (3d scanner) at uni and thinking it was cool, but I never got to do anything with it - so well done for these Loonaversity dudes for taking it to the Head.



More interesting that that even is making of video here:

The Most Important Question you can Ask

When in a stressful situation is:

"Are babies going to die?"

if the answer is no; then it can't be that bad.

Selah