Putting the Rock into the Roll

And Eggbox Creative has started to move out of the cellar and into the the music world. It's 1.50am and I've just got back to my flat after undertaking the co-direction of a 10 hour rock and roll photo shoot for star chamber with the amazingly skilled @_ade behind the camera and my creative partner Mikey mixing the colour pallet. A day of synergy, experementation and creativity; with the band at ease to let us explore our concepts of toying with light over long exposures, neon 80's glows, rich materials, movement and motion blur to our hearts content.

Today was testament to what you can achieve with no budget, a simple concept and a child like exploration of your subject matter. There's something about these no-budget lo-fi creative projects which brings a greater sense of satisfaction to their process; for me a nice contrast to the high-paying clients in the adverworld where budgets bring conformity and brand guidelines as often as they bring satisfaction. Either way you have to look for the rock to go will your roll; today I think we were lucky to have them both served to go. Hats off to all involved. Now if I can just get some sleep....